Where two art forms meet
Think of the greatest inventions of mankind – after fire and electricity, it’s hard to get around the motor, the wheel, and the camera. Being able to unite both worlds, I feel honored to capture the beauty of motion and design in still images.
Who I am and what I stand for
My name is Luis Aßmann and I capture the automotive world with my sharp eye for aesthetics, light and detail. I am based in Berlin, while I also get to see and work in the other beautiful places Germany has to offer. With a background in economics, I combine that knowledge with my passion for photography so one thing is clear to me - images don’t just have to look good, they have to work.
My passion for cars, especially those that embody speed and performance, has shaped my path from the very beginning. The values I bring into every project are creativity, reliability, and a strong commitment to meeting my clients’ needs.
My story and who I work with
What began as documenting drives with friends soon turned into collaborations with private collectors, dealerships, and brands who appreciate authentic, high-quality visuals. By consistently delivering promised results, I’ve earned the trust of clients across Berlin and Germany, building lasting relationships in the automotive scene.
My philosophy
I believe photographing a car is just as much about people as it is about machines. For me, every shoot should be enjoyable and free of negative energy, ensuring that my clients feel comfortable and confident throughout the process.
My goal is simple: to create images that seamlessly enhance your business or collection — visuals that not only look striking but also work for you.
FAQ
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While I specialize in luxury and exotic vehicles, I believe every car has its own character worth capturing. From daily drivers to rare collectibles – I make sure each shoot highlights the unique appeal of your car.
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Yes. While I’m based in Berlin, I’m available for and have worked on projects across Germany and internationally on request. Wherever you need me, just contact me. I’m happy to travel for the right project.
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Yes – every photo is carefully edited to bring out the car’s best features. Depending on the package, I offer different levels of retouching.
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A clean car always photographs best. Ideally, have your car freshly washed and detailed before our photoshoot. If you need help finding detailers, please inquire.
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It’s very simple:
You contact me via the BOOKING page or the button above
We will discuss your car(s), your desired package, your expectations, etc.
Once confirmed, we set the date and create your photoshoot